Alachua County Tourism Development Director Jessica Hurov was recently appointed to the board of Destinations Florida, the statewide association serving Florida’s tourism promotion organizations.
Organized in 1996, Destinations Florida strives to increase the overall effectiveness of Florida’s Destination Marketing Organizations (DMOs) destination marketing efforts through education, collaboration, networking, and professional guidance in developing a public appreciation and respect for the value of tourism marketing.
“The success of the tourism industry in Alachua County, and throughout the state of Florida, is a critical economic driver,” shared Chair of the Tourist Development Council Commissioner Marihelen Wheeler. “We value our partnership with Destinations Florida and appreciate that Alachua County will be represented on their board moving forward."
“I am honored to be selected to serve with my fellow tourism professionals from around the State as we work together for the best interests of the tourism industry in Florida,” said Jessica Hurov.
Destinations Florida advocates for the value of tourism in Florida and the critical roles state and local tourism promotion organizations play in sustaining Florida’s tourism industry. Destinations Florida raises the level of professionalism in Florida’s convention and visitor industry through ongoing educational efforts at all levels of destination marketing organizations and county tourism promotion agencies.
Visit Gainesville, Alachua County is accredited with Distinction from Destinations International, which serves as a visible industry distinction that defines quality and performance standards in destination marketing and management. Accreditation with Distinction recognizes destination organizations that set the bar of excellence for the industry.
