The Triple Bottom Line
The Goal of Sustainability
Sustainable decision making strives to achieve a triple bottom line of benefits
for employees, citizens and stakeholders that enhances the environment, economy
and society. Critical areas of collaboration and dialogue exist in the overlap between
two spheres. Optimal decisions and actions occur at the overlap of all three spheres.
Resources and Links: Green Business Practices
The U.S. Small Business Administration Website offers a clearing
house of resources for growing more sustainable business practices. More information
on sustainable business practices can be researched on a variety of topics including:
- Energy Efficiency Guide
- Business Practices
- Commuting Options
- Marketing
- Green Marketing
- Product Development
- Case Studies and Examples
Recommended Reading
Natural Capitalism: Creating the next industrial revolution
written by Paul Hawken, Amory Lovins and Hunter Lovins is an excellent treatise
on the use and respect for ecosystem services and the sustainability of business.
MIT Sloan Management Review - Sustainability: The ‘Embracers’ Seize
Advantage
This report looks at how the private sector is integrating sustainability
into their business practices. Findings of the report show there are ‘embracers’
and ‘cautious adopters’ that are seeing benefits from brand reputation, increasing
corporate commitment and the mainstreaming of sustainability as part of core business
strategies.