The Triple Bottom Line

The Triple Bottom Line

The Goal of Sustainability

Sustainable decision making strives to achieve a triple bottom line of benefits for employees, citizens and stakeholders that enhances the environment, economy and society. Critical areas of collaboration and dialogue exist in the overlap between two spheres. Optimal decisions and actions occur at the overlap of all three spheres.

sustainability venn diagram

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Resources and Links: Green Business Practices

The U.S. Small Business Administration Website offers a clearing house of resources for growing more sustainable business practices. More information on sustainable business practices can be researched on a variety of topics including:


  • Energy Efficiency Guide
  • Business Practices
  • Commuting Options
  • Marketing
  • Green Marketing
  • Product Development
  • Case Studies and Examples

Recommended Reading

Natural Capitalism: Creating the next industrial revolution written by Paul Hawken, Amory Lovins and Hunter Lovins is an excellent treatise on the use and respect for ecosystem services and the sustainability of business.

MIT Sloan Management Review - Sustainability: The ‘Embracers’ Seize Advantage
This report looks at how the private sector is integrating  sustainability into their business practices. Findings of the report show there are ‘embracers’ and ‘cautious adopters’ that are seeing benefits from brand reputation, increasing corporate commitment and the mainstreaming of sustainability as part of core business strategies.